Killer Calls To Action

Aaron Weiche:

You're listening to conversion cast, presented by LeadFerno. I'm your host, Aaron Weiche. ConversionCast focuses on digital marketing and conversion, exploring the art and science to turn a lurker on your website to a lead, a browser to a buyer. Today, we talk about killer calls to action, discussing how to motivate and capture prospects on your website. My is Joe Benson, the cofounder of Eversite, a managed web design and digital marketing service that powers over 400 websites.

Aaron Weiche:

Eversight has appeared in the Inc 5,000 and helped drive over $350,000,000 in sales for their clients. There's no doubt Joe has some great tips to share for us. And with that, let's get to the action. Joe Benson, thank you for joining me today on conversion cast.

Joe Benson:

Hey. Thanks for having me, Aaron. Super excited.

Aaron Weiche:

I'm excited too because we are talking about something near and dear to my heart, calls to action. I'm I'm gonna have a hard time not being really pro lead for no, on this one. I've taken a lot of my thoughts and ideas and strategies, and you obviously you build you build that into your product. I know you've done the same with the platform because you guys have created your own CMS at at every site to make website building more streamlined and doing the right things in the in the right ways for for your customer.

Aaron Weiche:

But in in looking at in in our previous conversations and the reason why we arrived on this topic is, yep, it's great to have something, out there that, looks great, reads great, everything else, but it's all about producing results.

Aaron Weiche:

And one of the most key aspects into producing results is having great calls to action. That's what moves that customer from just existing as as our intro yeah. As our intro says, going from a lurker to a lead, and making that happen. So let's start off with the the mindset that people should have when we're talking about calls to action. You'll hear us probably save ourselves some breath and use the word CTAs as as the the acronym.

Aaron Weiche:

But strategically, how should a marketer be thinking about calls to action on their web

Joe Benson:

Yeah. Great question. There are a lot of things that can go into it, believe it or not, as simple as

Joe Benson:

they are. You know, it it's important to have a really good strategy.

Joe Benson:

So first thing I'd say is prioritize clarity. You want something that is really simple to digest, and you wanna communicate to your user what you want them to do. Right? So that's important. Step number 1.

Joe Benson:

You wanna align the CTA with your customer journey as well. So, you know, there are different stages of a customer's journey. They've got awareness where they're just kind of learning who you are, consideration, a, is this, you know, the right fit, and then a decision to be made. And so, you know, oftentimes, I know we may get into some of the pitfalls later, but, you know, people will ask for the sale far too early. Right?

Joe Benson:

I like to say, you know, you don't ask somebody out on the first date when you first shake their hand. It doesn't usually go well. So, you know, that's something to consider. Consistency with your brand story is ultra important. So, you know, one example might be if you are a, luxury car brand, don't have a call to action that says, see our cheapest deals.

Joe Benson:

Right? It doesn't really go with your brand. That's not what you're selling cheap deals. You're selling luxury. And then placement, I think, is super important too.

Joe Benson:

Right? That doesn't mean everything needs to be right at the top. You know, we've seen nightmares where there are 12 calls to action above the fold. But we've seen, you know, the the inverse as well where you've got one call to action at the very bottom of your website. No one ever gets there.

Joe Benson:

So those are kind of the things strategically I would keep in mind.

Aaron Weiche:

Yeah. The the one that you mentioned that it really stood out to me is aligning with that customer journey. And really here here, I guess, is a couple things that that comes to mind for this, and I wanna see if you have comments on this. Businesses often really focus on really their their dream journey. Right?

Aaron Weiche:

The customer comes. They're excited. They wanna buy. They wanna commit, whatever that is. So all of the CTAs will basically read, like, a buy now, a book now.

Aaron Weiche:

Right? That's the only outcome they're looking for instead of this customer might that might not be their journey at this point in time. They might be information gathering, and they just wanna be able to stay in the loop more

Joe Benson:

So true.

Aaron Weiche:

Ask a few questions, whatever that might be. So it's like the Yes. To me, I always phrase it like the all or nothing proposition of buy or don't tell me who you are is where a lot of CTAs can fall short on websites.

Joe Benson:

No question about it. It's so important to understand your customer and the journey that they go through. Right? So this is not gonna be the same for everybody. It's gonna change depending on your business, depending on how you're funneling people to your website and how informed they are.

Joe Benson:

But you really wanna get in the mindset of your customer and figure out what the funnel is that they're gonna go down. Right? What's the path that they're gonna take? And if most people landing on your website don't know a whole lot about you, don't ask them to buy right away. You know, help them learn more.

Joe Benson:

Send them somewhere that's gonna answer questions. It's gonna prove to them that you are the right fit for them first. And then after they've done that on an internal page, then ask them ask them to commit, right, at that point, not the reverse. So one example on our website, you know, it it buying a website or buying into a marketing agency is not something that you're just gonna do on a on a whim, on a snap. So

Aaron Weiche:

Yep.

Joe Benson:

The first thing that people wanna know typically is, okay, this home page looks kinda nice. I like some of the bullet points. How much does it cost? Right? That's the first thing that we found that people they wanna know, what do we do on a basic level at first?

Joe Benson:

They wanna know how much it costs. And then if they can afford it, they wanna see examples of our work to confirm that it's solid. And so that's the path we try to, you know, drive people down. Now there are the occasional ones that, you know, we'll wanna talk right away, and that's okay too. There are 2 ways that we like to do that.

Joe Benson:

One is again, on our site, we have a kinda more subtle call to action where you can schedule a call, right, and it opens up a Calendly widget. The other one that we really like on home pages is a callback request form. So it, a, gets you on the phone with the customer, which is always great, but you're not really asking for the sale at that time. You're just saying, hey. If you wanna talk to a human, here's a really easy way to do it.

Joe Benson:

And and those probably more than any other call to action get the most action.

Aaron Weiche:

Yeah. The the two things to me that that stand out on what you shared there. 1 is understanding in that journey, how can you create CTAs that move them to each step of that journey very easily? Right? Like, if your trust is low, your knowledge is low, how can we move you through these steps, to understand what your experience is?

Aaron Weiche:

Are you focused in my area of need? Am I a good fit for you? Whatever that might be based on that business's service or or product and be able to stair step them to the level you need to get them to before they finally declare, okay. Now now sell to me. Now let's take a

Joe Benson:

Exactly. Exactly.

Aaron Weiche:

Committed step. Yeah. And then the the second one being just as you outlined with it is offering them those varieties. Right? And that you you hit upon, like, one in LeadFerna, we have a request to call feature.

Aaron Weiche:

So, you know, I always frame it. You might have someone who is, what I call a phone first. That's how they prefer to communicate, but they don't wanna call into your business because they've had so many experiences of I call and I leave a voice mail and I don't know who's getting it, when they're gonna call back. I call and get a call tree and I might not be clear on what button to press, where that goes.

Joe Benson:

So by

Aaron Weiche:

by doing this, they remove you remove the friction of, oh, I don't wanna do these things that I don't know and don't understand in your different about that. It's safer to me. It feels like I'm in more control, when that happens. So that's one example. Someone who's like, I just wanna schedule time to focus on this.

Aaron Weiche:

That's another example. So it it's really understanding how can I appeal to my prospects, to the users on my website, and give them the right options that fit with their journey?

Joe Benson:

That's it. And you hit on it, with the the phrase remove friction. Right? Ultimately, that's what sales and marketing is supposed to do. Remove as much friction as possible to get somebody in touch with you, you know, to ultimately close the sale.

Joe Benson:

So, yeah, you're spot on, man, with all that.

Aaron Weiche:

Nice. That's good because it's what I do all day long.

Joe Benson:

So if I Yeah. You should be good.

Aaron Weiche:

Yeah. I'm in I'm in trouble. Right? I might need you to get me back, aligned on that. So we have the frame of mind right, with it with what we discussed here.

Aaron Weiche:

Let's talk about some of, like, the the components that are actually what we can see, touch, and feel when we are, creating these CTAs. You already kinda mentioned, you know, clarity providing that that next step, but what are some of the other components in this recipe to create a great CTA?

Joe Benson:

Yeah. So I would say, you know, one of the most important is the design aspect of it. So you want something that is visually distinct and eye catching, but you also want it to be kind of harmonious with your overall website design as well. Right? So not an eyesore where you're like, oh, my goodness.

Joe Benson:

That's all I see.

Aaron Weiche:

Yep.

Joe Benson:

Right. But at the same time, you need them to see it. Right? When you're ready to to make the the pitch, you need them to see that that's what you're doing and it be clear. I think another thing is incentive.

Joe Benson:

Right? So you want to clearly communicate the value or the benefit of them taking that action. So make sure they know that when they click something that you promised this is gonna happen and that is actually what happens. And then another thing that comes to mind and this is not always applicable, but it is in particular in the ecommerce, side of things, is urgency. Right?

Joe Benson:

If you can create a sense of urgency or scarcity and encourage immediate action, in a positive way, then then that's always a big win. You know, you see it all the time on a store. Oh, sale running out in 12 hours. Buy now. It's like, I really want this.

Joe Benson:

You know, that kind

Aaron Weiche:

of thing.

Joe Benson:

And then you go back the next day after you purchased it, and it's the same sale running again. Right? But it works.

Aaron Weiche:

Yep. Absolutely. And I think too, I definitely see some other ways that that, can apply even to service businesses and things like that. Both on the side, you know, one on the business side where it's like, hey, you know, our schedule's filling fast. We wanna, you know it could be a seasonal type, motivation, and use of urgency, but even also for the customer.

Aaron Weiche:

Right? I I've definitely seen some great calls to action where they express for the customer, like, you will be less stressed once you get this up and running for us. You can relax. You can set it and forget it. You can go do the things you wanna do while we take care of this with our, you know, service that we provide for your home, your auto, your life, what whatever that might be.

Aaron Weiche:

So that urgency is definitely one I think, yes. It comes first to mind for those with a transaction on their website. But in others, it's definitely an ingredient that is often left out.

Joe Benson:

Absolutely. And something that you just said that that really is important to to point out is that, you know, you're creating these things, and highlighting the problems you're gonna solve for the customer. Too many websites and calls to action focus on who we are as a business, what I am, what I've done. It needs to be about what problem I'm solving for my customer, what's gonna make their life, you know, better, put their mind at ease, make them more efficient. It's about them.

Joe Benson:

That's what they care about. They don't care about you. They care about them. Right? So that's where you have to kinda direct your, your calls to action.

Aaron Weiche:

Yep. I often look at calls to action headlines as well, things like that. Am I using the word your? Right? Like, am am I speaking directly, to them allowing them to think about themselves in it instead of we we being the business.

Aaron Weiche:

Right?

Joe Benson:

Absolutely. We we like to start with you deserve. Right? And and then fill that out from your customer. What do they deserve?

Joe Benson:

And you kinda use that and then tweak it. You know, I wouldn't start everything with you deserve. But our website actually does start with that. You deserve a better website, one that, you know, converts immediately, basically. Yeah.

Joe Benson:

Yeah. So it's important.

Aaron Weiche:

Yeah. Darn right I deserve it.

Joe Benson:

That's right.

Aaron Weiche:

Exactly. It's right in right in, with a lot of people in in their pride, and that's an emotion. That's a great thing, to help with with conversion. You you mentioned design, and this is one area just because I've been, I don't know, a design hack for 20, 25 years, in so many different aspects. And I look at it right when even when we created lead for a note, we wanted to create this widget that put call to action buttons always on the screen and exactly what you talked about.

Aaron Weiche:

We want them to stand out and bring attention to themselves. We don't want them to to dominate where you can't take in the other elements and and content and things like that. We wanted to reflect the brand and colors and those types of items. And then using smart things, it might be right. We use a little bit of motion and timing delay, so it it captures your attention.

Aaron Weiche:

But you also made me think of and I'm interested to hear your your view on this because I go back and forth. The marketer in me and and, this controversial topic is pop ups. So the marketer in me loves some of these things, right, where it's like, alright. Jump in, especially when they're based on behavior after so many page views or so long in the site. I see them really frequently based off of when you go to go away from the site, it creates a stop of, like, oh, hey.

Aaron Weiche:

Wait. Before you go or are you sure you wanna go? And trying to entice them, to Yep. To stay? But also sometimes as a user, I also get these, like, before I can even take any content in, they've determined this message is so important.

Aaron Weiche:

We are gonna overlay the screen

Joe Benson:

and put this in front

Aaron Weiche:

of you.

Joe Benson:

That's the worst. Yes. Yes. I'm with you. Spot on.

Joe Benson:

I think pop ups in general are not bad. I think tasteful pop ups, are the way to go. And the way you know, the simple test that we like to use is put yourself in the shoes of your customer

Aaron Weiche:

Yep.

Joe Benson:

And you land on this website and and you know what you're after, generally speaking. Do you want this pop up to show up? And if so, at what point in time would it make sense to show up? And I would say 9 out of 10 times, it's not when I immediately land on the website. Totally.

Joe Benson:

Right? You know, it feels spammy, and people are spammed to death these days. So I would definitely recommend not doing that. But the ones when you're about to leave and they pop up and say, hey. Wait.

Joe Benson:

We can give you a discount or, hey. Did you see this? You know, that's not gonna hurt my feelings too much. I'm kinda on my way out anyway. If you have one more thing to tell me, so be it.

Joe Benson:

Or I've seen them where, you know, you've scrolled down and you're getting close to the bottom, and they kinda use the pop up almost as their call to action. Right? Where you've already consumed the general idea of what things are. I don't think that's a terrible idea either. So I think the biggest thing is to avoid the immediate pop up.

Aaron Weiche:

Yep. And to me, I guess the easy way to summarize this is if you're using something like that, are you being are you using in a way that's helpful or forceful? Right? Exactly. Helpful has all kinds of benefits in a two way street.

Aaron Weiche:

Forceful is just you trying to make what you want to have happen either, you know, getting in the way of what that user might wanna do in their journey or whatever else. And, I talk about this on, numerous episodes just because I think self awareness is such an incredible superpower, and it's really hard for marketers and business owners and things like that to sometimes be honest with them and be self aware. Why do I wanna do this? Do I wanna do this to help my user, or do I wanna do this because I think this will get a sale for me and I can manipulate, what's taking place?

Joe Benson:

Exactly right. Absolutely.

Aaron Weiche:

With this episode talking about calls to action, this is a great time to point out that a lot of the tips that we're talking about today and even some of the pitfalls, well, we've solved those at LeadFerno and put them into a product that helps you put clear call to actions on every page of your website. It offers easier channels like text messaging and call requests for prospects to reach out to you. It allows you to link to some of your other conversion options that you have on your website. And these buttons are highly customizable that look fantastic on your website and draw the visitor's attention without getting in the way of their experience. If you're truly looking for a better call to action and better choices for how to convert customers on your website, you need to check out LeadFerno.

Aaron Weiche:

Visitleadferno.com and check out our 14 day free trial today. Oh, alright. Another element that, I know we'll both be big on that I think there's some great things that break down in here is using social proof in in your calls to action. Such a great and so many different ways to use it. Talk talk about some of the things that that you guys, how you view it, how you like to implement this into CTAs.

Joe Benson:

Yeah. So, you know, social proof is incredibly important just in general. Right? You're not going to do business with somebody until you trust them. And I can talk about myself all day, but if we just met, you have no idea whether to trust me or not.

Joe Benson:

But if 50 people to my right are all vouching for me and they tell you how amazing I am, you're, you know, going to trust me a lot faster and maybe give me opportunity. And so the sooner you can introduce some sort of social proof on your website, the better. I the way that we like to do it is, clearly, it's it's not any special secret, but reviews. Right? Whether it's, a list of different testimonials from from customers or even if it's up top and it needs to be a little smaller, 72, 5 star Google reviews, the little badge.

Aaron Weiche:

Yep.

Joe Benson:

And that's kind of the starting point that will kind of build credibility. It's not call to action specific necessarily, but I believe it certainly, you know, builds trust which will make people be more willing to interact with your calls to action. One that we really like, I think this is the most impactful, are authentic customer review videos. You know, when you can now they're harder they're harder to get, but, there are some tools that that can be used. One of those throw out there is video ask.

Joe Benson:

It's a really cool tool where you prerecord these video questions just like we're talking now, and the customer goes to a link. They get asked a question. They answer it truthfully. And then after the fact, we edit it, put it together, and and make a review video out of there. A few on our website you could check out.

Joe Benson:

But when people listen to peep you know, others, former clients or current clients, really speak about their experience with you, it's so much better than just a piece of text that you may have asked them to write or, you know, that sort of thing. You can really get an idea if someone is genuine and what their real experience was with you. You know if it's scripted or not. It's pretty easy to tell. So, it's definitely worth it if you have the time, if you have clients willing to do it.

Joe Benson:

Other than that, you know, again, testimonials or another form of, social proof, you know, in our world is actual client websites. Right? We'll show you that we could build awesome websites for 3.99 a month. Here's a list of 50 of them. Go check them out.

Joe Benson:

We've got more if that's not enough type of thing.

Aaron Weiche:

Yep. I was gonna say great great points with that. I've always said when it comes to video, right, sight, sound, and motion create emotion. And when you can use that emotion to your benefit, and it just, right, it just feels so more so much more authentic to that end user when they see something that is more of a rough cut, that it's not polished. They just see someone in front of their phone giving a testimonial and hitting upon that, you know, a benefit that they received from using that company, that service, that that product, whatever that might be.

Aaron Weiche:

And then the last one that you just mentioned, I I think people fail. You know? Yes. We gravitate. Reviews have definitely and and I know this from running a review company and and platform for 7 years and working with tens of thousands of businesses on this.

Aaron Weiche:

There's there's been a a fever and a run to that, and there is a general understanding of a 5 star review system book now to join 2,000 other satisfied customers. Right? So number of customers, we see a lot of business gravitate towards number of years, might be number of awards won. But think through other numbers, and it can be things related to the benefit. Start saving 3 hours a week now by booking with us.

Aaron Weiche:

Right? Those are all ways to use numbers to your advantage to speak clearly to how people understand what you offer.

Joe Benson:

I saw one the other day on Girdley's website. You know, it was join 32,000 other business owners, and it was a newsletter subscribe call to action.

Aaron Weiche:

Yeah.

Joe Benson:

And, you know, if if you're a business owner, you're like, wow. He's got 32,000 people listening. He he must know what he's talking about.

Aaron Weiche:

Yeah. And it bring it brings on the FOMO. Right? Like, I don't wanna miss out. 32,000 others know this.

Aaron Weiche:

I can afford I can't afford not to know this.

Joe Benson:

Absolutely. Yep. Works for

Aaron Weiche:

sure. Let's, let's just hit upon some quick what are some pitfalls that you are commonly seeing when someone comes in, but you're also you have the benefit of, great. We're about to create you something new and fix these things. But what are the ones that jump out on you that you repeatedly see when, new clients come on board with you?

Joe Benson:

One of them I would say is over over complicating it, right, and maybe being too vague. So I've seen, just as a random kind of made up example, begin the process of your comprehensive journey towards ultimate satisfaction by clicking here now. It's like, I've I've no idea what you just told me, but it was a whole lot, and it didn't really speak to me. Right? And you're trying really hard, clearly, but, we need to be simple.

Joe Benson:

We need to be direct, so don't overcomplicate it. I would say, you know, make sure you're, consistent. Make sure that you're you're you're making sure that you're giving, your visitors to your website calls to action that meet them where they're at, on a consistent base, where they are in the journey. Don't go too crazy and have 72 different types of calls to action. Right?

Joe Benson:

Hone in on what they need to be. Be consistent, you know, leading them down the path that they want to go. Tour visibility is another one. So ones that are just not placed in the right position or, you know, one of my favorites or least favorites, I should say, is this huge headline and then this tiny, tiny text saying to get in touch or something that you can barely even see up in a hero. It's like, that's what you want them to see that almost more than you want them to see the headline.

Joe Benson:

So make sure that you're positioning your calls to action in strategic places and that they're visible. Another one that's really important, especially as you, you know, have, enough traffic to do so, is testing. Right? Yes. You're probably not gonna hit it right on the head the first time, and you'd be amazed at what some fairly minor changes can do in the psychology of a user going through your site.

Joe Benson:

So either AB test or or do the poor man's version of that by, you know, having your button say something for 1 month and then changing it yourself, and kinda monitoring how many leads come in the following month and and, you know, doing the eyeball test yourself, I think, is super important. So, yeah, that's one that most people never do, but I think it's probably one of the more important ones, again, especially as you've got a lot of traffic coming to your site.

Aaron Weiche:

Yeah. Yeah. CTAs absolutely should not be a a set it and forget it. In some way, shape, or form, you should be looking at how do we continue to evolve, understanding how much is enough data. So how long do we need to run these tests to have enough statistical confidence in what we're doing?

Aaron Weiche:

As you outlined, right, it might be a month for one site. It might be 90 days or 6 months, for another site.

Joe Benson:

Absolutely.

Aaron Weiche:

But you can obviously, even earlier in those time frames, look at some directional signals to some of the things that are there. We see it all the time where and it's great. People, they're excited when they come to lead Ferno and to get it on their site. But as with anything new, they do expect some type of an instant impact. Right?

Aaron Weiche:

Like, oh, the day I add this, I'm I might get a record number of leads I've never had before. But that might not be the day where you're driving the right amount of traffic. Buyers, you know, are are not in that mindset, whatever is going on with your other marketing mix. So it is really understanding, like, how do I get the right view to perform these tests and to understand it? But, I think the most important thing is find you know, just as you outlined, whether it's a very basic way or more robust, find a way to track.

Aaron Weiche:

And then from there? What do we know? What do we not know? How do we get smarter better? How do we try these things and not just stamp Pat and think, oh, it this is as good as it gets.

Joe Benson:

Yeah. And I would add to that, you know, beyond just did I get more leads with this test than the other, you know, you can get even more advanced where you're actually tracking someone's journey through your funnel or funnels. Right? And find out where the falloff is. So, okay, they clicked the button on the home page that brought them to my services page, so they're learning more.

Joe Benson:

Then they get down and they never make it to my pricing page for some reason. Why is that? And you could see the drop off or or, you know, 50% people make it to the service page, 2% make it to the pricing. What does that tell you? Your pricing I mean, your service page probably needs to be improved.

Joe Benson:

People aren't hearing you clearly. They're not, you know, connecting with what you're offering, so they don't even care what your price is because you're not offering what they want. So that could be the case. Or an alternative could be you're getting the wrong traffic. Right?

Joe Benson:

Maybe you're driving the wrong people to your site in the first place, and that's why they're dropping off. But it can give you some real kind of insight into where to find, why people are dropping off.

Aaron Weiche:

Yeah. No. Great. Great points. In closing, Joe, any, couple of items you wanna leave with the the audience here today if they've taken this in and realize, alright, I need to go to my site.

Aaron Weiche:

I need to start looking at my calls to action and revamp them. What are a couple things you wanna leave them with to to keep in mind as they approach that?

Joe Benson:

Yeah. I would I would say, again, put yourself in the shoes of your customer, not in the shoes of yourself as the business owner. And when somebody lands on your website, when should they see a call to action, and what should it say? Let's say an 8 out of 10 cases. Right?

Joe Benson:

Most of the people come into your site, what should that interaction and that engagement look like in your best guess? And make those changes. I'd also point out that, you know, if if you have different let's say you have different AdWords campaigns running and they're kind of going after different audiences or or for different products. Make a landing page for each one of those so that when they land, the messaging and the calls to action can be specific to a product or a service. Don't send them all to your home page where you kinda have more of this generic approach because maybe you have 7 different services that you offer, and you can't just call one out on the home page.

Joe Benson:

Solve that by creating 7 landing pages that cater to those specific people, and and really just help them get through the the 3 different phases, right, where they're they're trying to first get an idea of who you are, and then determine if if they can trust you and then ultimately make the sale. So, yeah, that's kind of in a nutshell what I'd recommend doing.

Aaron Weiche:

Yeah. And that first one is so huge and something that I have long preached to people. You know, if you aren't going through the experience of you know, landing on your own digital properties and just taking the mindset of a customer and then going into a CTA and then into a conversion method. I I was just on a couple weeks ago, a customer that signed up with us and, I saw they were gonna link to their online, like, request a a bid form that asked for, like, dates. When I clicked through, they were using a piece of software, from their CRM to do that, and it was not mobile friendly.

Aaron Weiche:

And it was I had to, like, expand this thing like crazy. And I was like you know, when I pointed out to him, he was like, oh, right? And I was like, I was so surprised. Here's the marketing manager who has, like, dictated this funnel. Yeah.

Aaron Weiche:

And has no idea that, like, this is a horrible experience on mobile. So just taking those steps yourself, seeing for yourself, understanding what is the effort, what is the friction, is this clear to me if I remove all my biases on well, yeah, this is the ultimate. This is the green path. This is the the good path because that's what I want to happen. You need to understand all the other challenges, and friction that that customer is facing.

Aaron Weiche:

Absolutely. Lastly, Joe, if, people are now hooked, they wanna learn more. I know there's some great ways to connect with you because one, I think I stumbled across you. We became connected because you've been doing, weekly site reviews, on on Twitter, which is just great content, a number of great things to learn as you people volunteer their sites to be, picked apart for, critiquing and and suggestions. So where are you at on Twitter, and where else can people connect with you?

Joe Benson:

Yeah. Appreciate that. So at website_joe, j o e. That's my Twitter handle, x handle, and you can find me there. Every Wednesday, I do a post asking people to, submit a link to their website, and I offer a free, quote, unquote, roast.

Joe Benson:

You know, it's not too bad. I promise. Where I'll, for free, review, like you said, their site and give them some tips. So that's one place. Eversight.com is our website.

Joe Benson:

And from there, you can either schedule a call directly with us. You can call or text us. You can send an email. Whatever your flavor is, you'll be able to get in touch, but I'd be happy to talk to you. Even if it's just ask questions, feel free to reach out.

Aaron Weiche:

Perfect. I will link to those in the notes, from this episode. And finally, my call to action, if you'd enjoyed this content and you've consumed others, episodes that I've put out there, please subscribe to the podcast. And more than anything, share it with someone else, in the industry that you know is interested. Love growing.

Aaron Weiche:

The listeners love getting feedback and all of those elements. So thanks everyone for joining us. And Joe, thank you so much for sharing your time and expertise with us today.

Joe Benson:

Had a great time, Aaron. Appreciate it, man.

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