Conversion Cast

My guest is Joy Hawkins, founder of Sterling Sky, a local seo and paid search agency in Toronto, Canada. Joy is also the owner of the fabulous LocalU conferences and the Local Search Forum. 

In this episode we talk about monthly client reporting for local SEO with a focus on what to include and what to exclude. It might surprise you what Joy feels is important to leave out of your reports. We also discuss tracking leads and conversion. 

Joy's post on monthly SEO reports and what to not include:   Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports

Conversion Cast is brought to you by Leadferno.